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Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.
Pre-shaped, thermoformable heel and ankle areas mean no pressure points and a great foot hold, for the legendary Hawx first fit.
Forward lean can be quickly adjusted to 13° or 15° or 17° as well as the flex index by +/- 10 flex points. For a completely personalized set-up.
The Hawx flex area on the sole of the boot provides a really natural bending line, promoting better balance, better feel underfoot and more control.
If you’re a good skier but wouldn’t put yourself in the ‘expert’ category quite yet then our Atomic Hawx Prime 90 ski boot is the Hawx for you. The first things you’ll notice are the legendary medium fit and forgiving boot flex. It also features Memory Fit, so you can get the completely personalized shell, cuff and liner of a custom ski boot in minutes. Our revolutionary Sole Flex on the sole of the boot enhances your balance, underfoot feel and control. The new Memory Fit 3D Silver liner with pre-shaped ankles provides an even better first fit, while 3M™ Thinsulate™ Insulation keeps your feet warm in all conditions, and it’s WTR compatible for easier walking.