Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.
Reinforced, asymmetric backbone provides extra strength and edge grip for powerful skiing.
Revolutionary light construction with added reinforcements in key zones.
Utilizing the Legendary Hawx Feel, this highly anatomical last (100mm in size 26/26.5) is the gold standard for the medium foot shape due to its supreme level of comfort, foot hold, and warmth.
For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year – the Atomic Hawx Prime 90 is the most forgiving ski boot in our Hawx Prime men’s lineup, at a price all skiers can afford. Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis. But softer boots don’t mean simpler tech. Prolite – our revolutionary light construction with added reinforcements in key zones – means less weight on your feet. No matter whether you’re carving down the slopes or cramming into a lift line, the Memory Fit 3D Silver liner will keep you comfy. Skiing should make you feel good – and for that, your boots need to feel good, too.