Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.
Supreme first fit and anatomical lasts combined with unique balance geometry to create a boot that works for everyone, pros and rookies alike.
Revolutionary light construction with added reinforcements in key zones.
For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year – the Atomic Hawx Prime 90 is the most forgiving ski boot in our Hawx Prime men’s lineup, at a price all skiers can afford. Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis. But softer boots don’t mean simpler tech. Prolite – our revolutionary light construction with added reinforcements in key zones – means less weight on your feet. No matter whether you’re carving down the slopes or cramming into a lift line, the Memory Fit 3D Silver liner will keep you comfy. Skiing should make you feel good – and for that, your boots need to feel good, too.