Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.
Supreme first fit and anatomical lasts combined with unique balance geometry to create a boot that works for everyone, pros and rookies alike.
Revolutionary light construction with added reinforcements in key zones.
Simply put, it’s the perfect ski boot for the most people in the most situations – a medium-width ski boot with a medium flex. The Atomic Hawx Prime 100 offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, it’s designed with Prolite – our revolutionary light construction with added reinforcements where needed. The pre-shaped Memory 3D Liner gently hugs your feet from the start – and feels even better after the thermoforming Memory Fit process that customizes the shell, cuff, and liner. For recreational skiers looking for real-deal performance with ski-all-day comfort, then this boot the definitive answer.